Unique Holistic Personal Stylist & Image Consultant Training

About Us

For 15 years, the Style Coaching Institute® has been on a mission to give the world of image consultancy a modern makeover of its own, and to care - beyond the ordinary - about helping you to create a life & business you love.

While we are incredibly proud to be the only Style Coaching Institute® in the world, we are even prouder to be a small, sincere and passionate team.

We enjoy getting to know each individual who places their trust in us, and unlike many large image training companies, we have stayed firmly grounded to our humble roots and the values we feel matter most. We are real people with real dedication, and we never forget that our students are too.

Our small team of trainers are also down-to-earth women, who understand real-life challenges like juggling motherhood, family life, full-time jobs and the natural self-doubts that can creep in when you are stretching your comfort zones and setting up a new business. As award-winning entrepreneurs, we have been there ourselves, so we can offer business guidance based on our experience, making your journey a lot easier and more straightforward!

Where Did Style Coaching™ Come From?

Before 2005, the term ‘Style Coaching™’ did not exist. There were no ‘Style Coaches™’. There were, of course, image & colour consultants, newly-emerging ‘celebrity stylists’, ‘personal shoppers’ & ‘personal stylists’. So, where did ‘Style Coaching™’ come from & what makes it different?

It started out with a Great British couple who had a unique combination of skills: Tracey Redmond was a professional stylist & designer, while her husband, Gary Redmond, was a therapeutic counsellor & psychotherapist. They regularly referred clients to one another, blending aspects of their professions, so that people could benefit from both inner & outer changes. During this time, they observed some incredible results that prompted them to gradually research & develop an original & highly-accessible process, which became internationally trademarked as ‘Style Coaching™’. Tracey became the first ‘Style Coach™’ & together with her husband they worked to finely-hone the holistic specialisation. Utilising their combined experience & talents, they founded the Style Coaching Institute®.

Their daughter, Kate, grew up experiencing first-hand the world of coaching and styling from her parents. While initially beginning her career as a copy-writer & editor, she gravitated towards studying NLP, life & business coaching. In 2005, she partnered with Tracey to form a mother / daughter / best friend dream-team. The two women created the very first printed edition of the Style Coach™ Diploma Programme and since then, they have continued to nurture Style Coaching™, growing their family business from strength to strength, while also empowering other entrepreneurial women around the world to do the same. They have welcomed other members into the team & have firmly established the Style Coaching Institute® as global leaders in the image industry. They have, at the same time, raised young children & grandchildren, overcome major challenges like moving countries, navigating financial recession, divorce, and embracing life during & after cancer. Through it all, they have never lost sight of ‘why’ Style Coaching™ matters – to them, and to the thousands of lives it has touched.

The ‘Style Coaching Institute® was born and, for the first time, other people were able to attend live courses (in Ireland and the UK) to learn how to become Style Coaches™. It was a new specialisation that captured the imagination of those who believed in the power of appearance, but also believed that people are so much more than a reflection in the mirror.

Later that year…
Kate and Tracey Redmond designed an online version of the Style Coach™ diploma programme. This course, which continues to evolve, is now being studied in more than 90 countries. This makes it the most widely studied image-training course in the world.

Theresa Huang joined our team as a trainer, and our first courses were hosted at Urban Beauty Academy in Singapore. Since then, the Style Coaching Institute® has become a well-known and prestigious company throughout Asia.

We hosted our first Style Coach™ Diploma Courses in New Zealand and Australia.

We launched our eLearning Platform and transformed how we were able to connect with our network of international students studying with us from 94 countries!

Ivana Gasto and Rana Harake were both welcomed to the team and are now Licensed Training Providers for the Style Coaching Institute® in Italy and the Middle East respectively.

No matter how far-reaching Style Coaching™ becomes…
We aim to stay true to our values of integrity and positive intention. Our team listens, cares, and wants to make a positive impact. We believe that the actions we take as a company should reflect who we are as individuals so that we can always feel proud of the work we put out into the world.

Kate Redmond and Tracey Redmond are crowned ‘Health & Beauty Entrepreneurs of the Year’ in the NatWest Great British Entrepreneur Awards at the 2019 regional finals in Birmingham.

The Health & Beauty Entrepreneur of the Year Awards are presented to the entrepreneurs who make a real difference when it comes to bettering our health, beauty and wellbeing. From those who create and distribute cosmetic products, to the individuals revolutionising the health and fitness markets. The entrepreneurs who create the clothes that we wear and those who focus on bettering our wellbeing, the Health & Beauty Entrepreneur of the Year Award seeks out those not only attaining excellence in their field, but also those who put an emphasis on creating better lifestyles.

In January 2020, just before the Covid-19 global lockdowns, we hosted our first Style Coach™ Diploma Courses in Dubai. Our Master Trainer for the Middle East, Rana Harake, hosted the fullybooked course at the fabulous Galeries Lafayette, which has since become our most popular training destination! When the pandemic hit, we reacted quickly by releasing an extensive series of Masterclasses on Virtual Styling. We also created an entire Virtual Styling blueprint for our Style Coaches™ to adopt overnight, and we equipped them with a complete package of Virtual Styling resources like Canva presentations, virtual colour swatches, Style Development eBooks, and everything else needed to competently & confidently offer online Style Coaching™. We were so proud to see our Style Coaches™ able to pivot their businesses seamlessly and with passionate enthusiasm. The global Style Coaching™ community pulled together to offer the most incredible love & support to one another during times of isolation. We couldn’t be more grateful or proud of our team, our students & our graduates for all that they managed to achieve during the challenges of the pandemic.

Our Team

Tracey Redmond
Co-Founder | Director
In the 35 years since first becoming a member of the Chartered Society of Designers, and later founding the Style Coaching Institute®, Tracey has become an impactful thought-leader whose work is revolutionising the world of image consultancy, and influencing a global shift in the way people perceive the power of their appearance.

Tracey was the co-creator of STYLE COACHING™ and was the first and original STYLE COACH™. In the last 15 years, Tracey has dedicated herself to the ongoing success of new and aspiring Style Coaches™ from every corner of the globe.

Her genuinely kind and charismatic personality flows through all her interactions, and to everyone who meets her, it is clear that Tracey has a genuine love of people and a sincere wish to make a positive difference in their lives.

Tracey constantly challenges established ideas and practices but believes that, when it comes to style, inner confidence is the very best place to start! Tracey listens carefully to the needs of each Style Coach™ and her work revolves around continually developing the strategies that make their career visions possible.

Whether it’s providing one-to-one mentoring via Skype, brainstorming new ideas for training modules, or hosting live courses and seminars for larger groups, Tracey is constantly thinking of brilliant new ways to help others reach their full potential. Tracey has become an inspiration to many, not just because of her understanding of style, but for her beautiful personality, which truly embodies what it means to be an authentic Style Coach™.

Over the years, Tracey has produced her own audio and video trainings, featured as a guest speaker for various radio stations, been the frequent subject of newspaper and magazine articles, and has published numerous articles on the topics of image, style and personal coaching.

A natural mentor and unabashed style-addict, Tracey keeps the team (and the wider Style Coaching™ community) updated on the latest seasonal must-haves, while pushing through self-limiting boundaries to discover what lies in that exceptional place just beyond their comfort zones!

Tracey is also a Life Coach and licensed NLP practitioner and has assisted countless individuals to manage their weight and stop smoking, enhance their appearance and boost their overall confidence and self-esteem. She has been through the life-changing challenge of battling breast cancer, and soon hopes to incorporate all that she has learned from this experience into her work at the Style Coaching Institute®. Her hope is to be able to empower women going through similar struggles, and help them to preserve their ‘sense of self’, even through life’s toughest times.

In recognition of their revolutionising work, not only by attaining excellence in their field, but also by putting an emphasis on creating better lifestyles, Tracey and her partner Kate, were crowned ‘Health & Beauty Entrepreneurs of the Year’ in the 2019 NatWest Great British Entrepreneur Awards.

In her personal life, Tracey is 56, married to the co-creator of Style Coaching™ (Gary Redmond, a therapeutic counsellor & psychotherapist), and a very proud grandmother to 4 pre-teen grandchildren. She has a love of Pinterest, sewing, creative projects of all descriptions, vintage toy collecting, and she has sold a large number of her artworks as a talented painter. She lives and works in Cheltenham Spa, England – a town famous for its elegant architecture, individually styled shops and boutiques, and of course the Cheltenham Races!

Kate Redmond
Managing Director
A lifelong passion for the written word sparked the beginning of Kate’s journey through Style Coaching™. In early 2005, she came on board with Tracey to creatively design and author the very first online Style Coach™ diploma course.

This exceptional programme, which continues to evolve, is now being studied in more than 94 countries, making it the most widely-studied image-training course in the world today.

Kate is a licensed practitioner of Neuro-Linguistic Programming, trained by Dr. Richard Bandler (the co-developer of NLP). She also trained with international best-selling author, Paul McKenna, PhD., whose self-help books have sold more than seven million copies and renowned for helping people treat the most difficult problems. Kate is also an accredited Life Coach and, as part of her life coach experience, she trained with internationally renowned transformative coach, Michael Neill, (best-selling author of five books including The Inside-Out Revolution). She has also completed a number of immersion seminars and fire-walked with Tony Robbins (best-selling author, advisor to leaders around the world, and the world’s #1 Life and Business Strategist).

Over the last 15 years, Kate has played a key role in the successful training of over 1700 international Style Coaches™. She is a passionate career coach and business mentor, specialising in helping people grow personal stying businesses, and she never takes her finger off the pulse when it comes to guaranteeing Style Coach™ graduates a flying start in their new business ventures. Like the rest of the team, Kate takes great pride in offering the best possible experience for the individuals who train with us, and has personally supported many of our Style Coaches™ for over a decade of their careers in the industry. Kate films regular YouTube tutorials and inspiring videos for the Style Coaching Institute®, so be sure to subscribe to our channel on YouTube.

A self-confessed perfectionist when it comes to detail, Kate has an ongoing dedication to the research and development of the Style Coach™ training programme in order to ensure the content remains current and relevant, cutting-edge, innovative and accessible! From publishing books to developing websites and eLearning Platforms, to monthly video production and product design, Kate has her hands in all things creative, and “multitasking” is her middle name!

Kate works closely with the Master Trainers in Singapore, Italy and the Middle East, in order to ensure consistency throughout every aspect of the Style Coach™ brand: from the preservation of its authentic concept, to quality of our training around the world, right the way through to delivery to the clients of each Licensed Style Coach™.

Kate hosts a monthly business masterclass for the International Association of Style Coaches (IASC) aimed at helping members to grow their personal styling businesses, and she writes a monthly newsletter which is distributed to the 94 countries that currently form the Style Coaching™ community. She is the glue that holds together the international community of Style Coaches™ via various channels, and her work enables members to interact and share their combined knowledge, experience and feedback from each region.

International Coaching News has published Kate’s work in more than 21 countries, and she has also achieved the title of ‘EzineArticles Expert Author’ as a member in good standing. In Asia, Kate was honoured to write the foreword for ‘Branded for Success’, authored by Lionel Lim (winner of the Successful Entrepreneur Award, Mister Singapore United Nation 2011, Singapore’s Most Loved Beauty Professional Award, and Giant Stars Most Confident Smile Award).

In recognition of their revolutionising work, not only by attaining excellence in their field, but also by putting an emphasis on creating better lifestyles, Kate and her partner Tracey, were crowned ‘Health & Beauty Entrepreneurs of the Year’ in the 2019 NatWest Great British Entrepreneur Awards.

Kate is a full-time working mother of two free-spirited pre-teen boys! She works between her home office in the beautiful English town of Shrewsbury, and the Style Coaching Institute® HQ in Cheltenham Spa.

Theresa Huang
Urban Beauty Academy Licensed Training Provider - Asia
Theresa Huang has been in the beauty industry for the last 35 years. Her initial years centred around the training of various levels of staff in the beauty industry. She was formally the Managing Director of L’Oreal Singapore.

Over the course of her career so far, Theresa has acquired wide and varied experience in Marketing and Business Development, particularly in the introduction of new brands as well as penetration of new markets with full profit accountability, HR, staff relations and staff development. Her particular strength is in establishing extensive brand representation and effective strategies on increasing market share. She has had considerable exposure to the South East Asian and ASEAN region.

Since early 2007, Theresa has taken her wealth of experience and moved on to provide consultancy services in both distribution of cosmetics and beauty products as well as spa and hospitality services in the region.

Her passion for professionalism in the beauty and spa industry, together with her strong desire to contribute to achieving high standards in the beauty and wellness industry, led her to establish ‘Urban Beauty Academy’. This prestigious centre of learning in Singapore aims to provide a complete and holistic approach to professional training for beauty and spa therapists, thus the adoption of its tag-line “Defining Beauty Professionals”. This approach is strongly supported by “Spa-preneurs” and salon owners who are greatly in need of such well trained professional therapists, not forgetting the many individuals, who may be interested in being trained in certain wellness areas just for personal leisure and self fulfilment.

Theresa has trained many management and beauty professionals and has successfully advised on various business development and growth strategies including the injection of new and creative ideas in line with market trends.

With Urban Beauty Academy, Theresa has also been able to assemble a host of well known personalities from hairdressers, to fashion designers, psychologists, just to name a few, to provide the best expertise, wholesome and varied training at the Academy. She hopes that this will provide the required supply of better qualified and well trained therapists for Hair, Beauty & Spa operators, which in turn will raise the bar in the beauty & wellness industry. This will further strengthen our national objective of providing the necessary human resources that will fuel the needs and growth of the tourist industry in Singapore and ASEAN.

Theresa further believes strongly in providing all our course participants with the required soft-skills emphasising particularly on customer and client care as well as effective communication skills which are key factors required in attaining excellence in service quality. The training of such skills is also being extended to all in the retail and service sectors of our economy.

As a practitioner, training has been Theresa’s first love. Urban Beauty Academy has provided her the opportunity (together with all the “top gurus”) to share and transmit realistic and effective theoretical and practical know-how to the next generation of wellness & beauty personnel in the industry.

In 2007, Theresa and Urban Beauty Academy started a journey with the Style Coaching Institute® to pioneer Style Coaching™ in Asia. This started with Theresa’s own training to become a Style Coach™ and she gained experience by practicing with her own clients. Later in 2011, the introduction of Style Coach™ courses in Asia saw Singapore confidently leading the way into the future with Theresa at the helm. Today, Style Coaching™ is seen as a prestigious, premium and sought-after brand in the Singapore context, and the trained Style Coaches™ are working with some of the top brands, companies and government departments in Asia.

Rana Harake
Mind and Style Coaching Centre, Licensed Training Provider - ME
Rana’s passion for Style Coaching™ started during her childhood school days, when Rana, bored in class, would daydream about ‘saving the world’ and sketch pictures of beautiful outfits.

Her dreams took a temporary detour when she pursued a career in graphic design, but they were never far from Rana’s mind and the day eventually came when she decided not to overlook her life’s passion anymore.

Her never-ending curiosity to evolve, along with her desire to help people live happier lives, led her to study Theta Healing®, Hypnotherapy and Pranic Healing, but Rana believes that her discovery of Style Coaching™ was the real catalyst for a new beginning, a new career, a new mindset and simply a more ‘authentically expressed’ Rana.

“I really started to follow my dreams when I found Style Coaching™… I’ve been rocketing ever since and now there’s nothing holding me back!” she says.

Rana began her Style Coaching™ career working with individual clients, helping them to look and feel their very best. She believes that everyone is beautiful, inside and out, but unfortunately some people fail to see their own beauty and hence are unable to fully share it with the world. The purpose of Rana’s work as a Style Coach™ has been to help as many people as possible to discover their inner and outer beauty. She believes that a well-presented image helps you to put your best foot forward, giving you the best chance at getting the job, or the promotion, or the romantic date you deserve. But what is beauty without substance? When people are unable to see their inner beauty, due to a poor internal self-image, they find it difficult to recognise their outer beauty too… This means that no matter how much we beautify a person’s reflection in the mirror, if we don’t also help them to have greater self-love and self-confidence, they will never perceive themselves as truly ‘beautiful’. Therefore, Rana passionately believes in the power of Style Coaching™, which is uniquely holistic and helps people become effortlessly stylish and comfortable in their own skin.

In 2017, Rana founded a humanitarian project called “Makeovers with a Cause”. During this ongoing project, Rana offers complete “Life Makeovers” to the candidates, who are people in desperate need of help and looking for a positive new direction. She tackles everything relating to their inner self; in addition to improving their external appearance. The results she achieves with the project’s candidates are phenomenal to witness, and the transformations are both emotionally moving and life-changing.

Because Style Coaching™ has enabled Rana to follow her life’s dreams, she aspired to spread this knowledge throughout her home region by training other Style Coach™ professionals to pursue careers in this life-changing field too. In 2018, she joined the Style Coaching Institute® training team to bring live Style Coach™ training courses to the Middle East. Rana believes that through the work of Certified Style Coaches™ it is possible to make the world a prettier and happier place.

In her home life, Rana is a glamorous working mother of 2 young children. She lives in Beirut, and has a centre in Ashrafieh where she sees her clients and does her Style Coach™ trainings. She also offers training courses in Dubai and is planning to expand her practice to other parts of the Middle East in the coming years.

In the 35 years since first becoming a member of the Chartered Society of Designers, and later founding the Style Coaching Institute®, Tracey has become an impactful thought-leader whose work is revolutionising the world of image consultancy, and influencing a global shift in the way people perceive the power of their appearance.

Tracey was the co-creator of STYLE COACHING™ and was the first and original STYLE COACH™. In the last 15 years, Tracey has dedicated herself to the ongoing success of new and aspiring Style Coaches™ from every corner of the globe.

Her genuinely kind and charismatic personality flows through all her interactions, and to everyone who meets her, it is clear that Tracey has a genuine love of people and a sincere wish to make a positive difference in their lives.

Tracey constantly challenges established ideas and practices but believes that, when it comes to style, inner confidence is the very best place to start! Tracey listens carefully to the needs of each Style Coach™ and her work revolves around continually developing the strategies that make their career visions possible.

Whether it’s providing one-to-one mentoring via Skype, brainstorming new ideas for training modules, or hosting live courses and seminars for larger groups, Tracey is constantly thinking of brilliant new ways to help others reach their full potential. Tracey has become an inspiration to many, not just because of her understanding of style, but for her beautiful personality, which truly embodies what it means to be an authentic Style Coach™.

Over the years, Tracey has produced her own audio and video trainings, featured as a guest speaker for various radio stations, been the frequent subject of newspaper and magazine articles, and has published numerous articles on the topics of image, style and personal coaching.

A natural mentor and unabashed style-addict, Tracey keeps the team (and the wider Style Coaching™ community) updated on the latest seasonal must-haves, while pushing through self-limiting boundaries to discover what lies in that exceptional place just beyond their comfort zones!

Tracey is also a Life Coach and licensed NLP practitioner and has assisted countless individuals to manage their weight and stop smoking, enhance their appearance and boost their overall confidence and self-esteem. She has been through the life-changing challenge of battling breast cancer, and soon hopes to incorporate all that she has learned from this experience into her work at the Style Coaching Institute®. Her hope is to be able to empower women going through similar struggles, and help them to preserve their ‘sense of self’, even through life’s toughest times.

In recognition of their revolutionising work, not only by attaining excellence in their field, but also by putting an emphasis on creating better lifestyles, Tracey and her partner Kate, were crowned ‘Health & Beauty Entrepreneurs of the Year’ in the 2019 NatWest Great British Entrepreneur Awards.

In her personal life, Tracey is 56, married to the co-creator of Style Coaching™ (Gary Redmond, a therapeutic counsellor & psychotherapist), and a very proud grandmother to 4 pre-teen grandchildren. She has a love of Pinterest, sewing, creative projects of all descriptions, vintage toy collecting, and she has sold a large number of her artworks as a talented painter. She lives and works in Cheltenham Spa, England – a town famous for its elegant architecture, individually styled shops and boutiques, and of course the Cheltenham Races!

A lifelong passion for the written word sparked the beginning of Kate’s journey through Style Coaching™. In early 2005, she came on board with Tracey to creatively design and author the very first online Style Coach™ diploma course.

This exceptional programme, which continues to evolve, is now being studied in more than 94 countries, making it the most widely-studied image-training course in the world today.

Kate is a licensed practitioner of Neuro-Linguistic Programming, trained by Dr. Richard Bandler (the co-developer of NLP). She also trained with international best-selling author, Paul McKenna, PhD., whose self-help books have sold more than seven million copies and renowned for helping people treat the most difficult problems. Kate is also an accredited Life Coach and, as part of her life coach experience, she trained with internationally renowned transformative coach, Michael Neill, (best-selling author of five books including The Inside-Out Revolution). She has also completed a number of immersion seminars and fire-walked with Tony Robbins (best-selling author, advisor to leaders around the world, and the world’s #1 Life and Business Strategist).

Over the last 15 years, Kate has played a key role in the successful training of over 1700 international Style Coaches™. She is a passionate career coach and business mentor, specialising in helping people grow personal stying businesses, and she never takes her finger off the pulse when it comes to guaranteeing Style Coach™ graduates a flying start in their new business ventures. Like the rest of the team, Kate takes great pride in offering the best possible experience for the individuals who train with us, and has personally supported many of our Style Coaches™ for over a decade of their careers in the industry. Kate films regular YouTube tutorials and inspiring videos for the Style Coaching Institute®, so be sure to subscribe to our channel on YouTube.

A self-confessed perfectionist when it comes to detail, Kate has an ongoing dedication to the research and development of the Style Coach™ training programme in order to ensure the content remains current and relevant, cutting-edge, innovative and accessible! From publishing books to developing websites and eLearning Platforms, to monthly video production and product design, Kate has her hands in all things creative, and “multitasking” is her middle name!

Kate works closely with the Master Trainers in Singapore, Italy and the Middle East, in order to ensure consistency throughout every aspect of the Style Coach™ brand: from the preservation of its authentic concept, to quality of our training around the world, right the way through to delivery to the clients of each Licensed Style Coach™.

Kate hosts a monthly business masterclass for the International Association of Style Coaches (IASC) aimed at helping members to grow their personal styling businesses, and she writes a monthly newsletter which is distributed to the 94 countries that currently form the Style Coaching™ community. She is the glue that holds together the international community of Style Coaches™ via various channels, and her work enables members to interact and share their combined knowledge, experience and feedback from each region.

International Coaching News has published Kate’s work in more than 21 countries, and she has also achieved the title of ‘EzineArticles Expert Author’ as a member in good standing. In Asia, Kate was honoured to write the foreword for ‘Branded for Success’, authored by Lionel Lim (winner of the Successful Entrepreneur Award, Mister Singapore United Nation 2011, Singapore’s Most Loved Beauty Professional Award, and Giant Stars Most Confident Smile Award).

In recognition of their revolutionising work, not only by attaining excellence in their field, but also by putting an emphasis on creating better lifestyles, Kate and her partner Tracey, were crowned ‘Health & Beauty Entrepreneurs of the Year’ in the 2019 NatWest Great British Entrepreneur Awards.

Kate is a full-time working mother of two free-spirited pre-teen boys! She works between her home office in the beautiful English town of Shrewsbury, and the Style Coaching Institute® HQ in Cheltenham Spa.

Theresa Huang has been in the beauty industry for the last 35 years. Her initial years centred around the training of various levels of staff in the beauty industry. She was formally the Managing Director of L’Oreal Singapore.

Over the course of her career so far, Theresa has acquired wide and varied experience in Marketing and Business Development, particularly in the introduction of new brands as well as penetration of new markets with full profit accountability, HR, staff relations and staff development. Her particular strength is in establishing extensive brand representation and effective strategies on increasing market share. She has had considerable exposure to the South East Asian and ASEAN region.

Since early 2007, Theresa has taken her wealth of experience and moved on to provide consultancy services in both distribution of cosmetics and beauty products as well as spa and hospitality services in the region.

Her passion for professionalism in the beauty and spa industry, together with her strong desire to contribute to achieving high standards in the beauty and wellness industry, led her to establish ‘Urban Beauty Academy’. This prestigious centre of learning in Singapore aims to provide a complete and holistic approach to professional training for beauty and spa therapists, thus the adoption of its tag-line “Defining Beauty Professionals”. This approach is strongly supported by “Spa-preneurs” and salon owners who are greatly in need of such well trained professional therapists, not forgetting the many individuals, who may be interested in being trained in certain wellness areas just for personal leisure and self fulfilment.

Theresa has trained many management and beauty professionals and has successfully advised on various business development and growth strategies including the injection of new and creative ideas in line with market trends.

With Urban Beauty Academy, Theresa has also been able to assemble a host of well known personalities from hairdressers, to fashion designers, psychologists, just to name a few, to provide the best expertise, wholesome and varied training at the Academy. She hopes that this will provide the required supply of better qualified and well trained therapists for Hair, Beauty & Spa operators, which in turn will raise the bar in the beauty & wellness industry. This will further strengthen our national objective of providing the necessary human resources that will fuel the needs and growth of the tourist industry in Singapore and ASEAN.

Theresa further believes strongly in providing all our course participants with the required soft-skills emphasising particularly on customer and client care as well as effective communication skills which are key factors required in attaining excellence in service quality. The training of such skills is also being extended to all in the retail and service sectors of our economy.

As a practitioner, training has been Theresa’s first love. Urban Beauty Academy has provided her the opportunity (together with all the “top gurus”) to share and transmit realistic and effective theoretical and practical know-how to the next generation of wellness & beauty personnel in the industry.

In 2007, Theresa and Urban Beauty Academy started a journey with the Style Coaching Institute® to pioneer Style Coaching™ in Asia. This started with Theresa’s own training to become a Style Coach™ and she gained experience by practicing with her own clients. Later in 2011, the introduction of Style Coach™ courses in Asia saw Singapore confidently leading the way into the future with Theresa at the helm. Today, Style Coaching™ is seen as a prestigious, premium and sought-after brand in the Singapore context, and the trained Style Coaches™ are working with some of the top brands, companies and government departments in Asia.

Rana’s passion for Style Coaching™ started during her childhood school days, when Rana, bored in class, would daydream about ‘saving the world’ and sketch pictures of beautiful outfits.

Her dreams took a temporary detour when she pursued a career in graphic design, but they were never far from Rana’s mind and the day eventually came when she decided not to overlook her life’s passion anymore.

Her never-ending curiosity to evolve, along with her desire to help people live happier lives, led her to study Theta Healing®, Hypnotherapy and Pranic Healing, but Rana believes that her discovery of Style Coaching™ was the real catalyst for a new beginning, a new career, a new mindset and simply a more ‘authentically expressed’ Rana.

“I really started to follow my dreams when I found Style Coaching™… I’ve been rocketing ever since and now there’s nothing holding me back!” she says.

Rana began her Style Coaching™ career working with individual clients, helping them to look and feel their very best. She believes that everyone is beautiful, inside and out, but unfortunately some people fail to see their own beauty and hence are unable to fully share it with the world. The purpose of Rana’s work as a Style Coach™ has been to help as many people as possible to discover their inner and outer beauty. She believes that a well-presented image helps you to put your best foot forward, giving you the best chance at getting the job, or the promotion, or the romantic date you deserve. But what is beauty without substance? When people are unable to see their inner beauty, due to a poor internal self-image, they find it difficult to recognise their outer beauty too… This means that no matter how much we beautify a person’s reflection in the mirror, if we don’t also help them to have greater self-love and self-confidence, they will never perceive themselves as truly ‘beautiful’. Therefore, Rana passionately believes in the power of Style Coaching™, which is uniquely holistic and helps people become effortlessly stylish and comfortable in their own skin.

In 2017, Rana founded a humanitarian project called “Makeovers with a Cause”. During this ongoing project, Rana offers complete “Life Makeovers” to the candidates, who are people in desperate need of help and looking for a positive new direction. She tackles everything relating to their inner self; in addition to improving their external appearance. The results she achieves with the project’s candidates are phenomenal to witness, and the transformations are both emotionally moving and life-changing.

Because Style Coaching™ has enabled Rana to follow her life’s dreams, she aspired to spread this knowledge throughout her home region by training other Style Coach™ professionals to pursue careers in this life-changing field too. In 2018, she joined the Style Coaching Institute® training team to bring live Style Coach™ training courses to the Middle East. Rana believes that through the work of Certified Style Coaches™ it is possible to make the world a prettier and happier place.

In her home life, Rana is a glamorous working mother of 2 young children. She lives in Beirut, and has a centre in Ashrafieh where she sees her clients and does her Style Coach™ trainings. She also offers training courses in Dubai and is planning to expand her practice to other parts of the Middle East in the coming years.

Ivana Gasto
SLB Coaching Academy - Licensed Training Provider Italy
Ivana Gasto, representing SLB Coaching Academy, is the only Licensed Training Provider for the Style Coaching Institute® in Italy. Ivana exclusively hosts the official Style Coach™ Diploma Course in all Italian regions.

“Believe in your worth and your talent” – this is the philosophy of the SLB Coaching Academy, an innovative academy in its style and content, consisting of people who believe in you!

Ivana Gasto’s team consists of professional experts with various backgrounds in Training, Communication, Marketing, Coaching, Image Consulting and beauty. They guarantee a highly-specialised training which unites passion, creativity and professionality. The SLB Coaching Academy is supported by years of international courses, research and ongoing updating of their skills, together with a solid experience ‘on the job’. What was their passion is now their mission and they carry out their work every day with enthusiasm. In this same spirit, they transmit skills, competence and experience to you, tomorrow’s professionals.

A little bit about Ivana:

At first I worked in Marketing and Communication, and a managerial career followed at Ital Design, Giugiaro Design, and Francorosso International. I have also worked as account manager at J. Walter Thompson, the famous multinational advertising agency, and I managed Marketing and Communication projects for the European Community.

My career in a nutshell has always been about getting around and meeting people. I have written magazine articles and became a publicity journalist, and it was during this phase that I started to work on myself. I entered new fields of learning, and studied Effective Communication, Human Resources and Neuro-Linguistic Programming. Personal Development became my world! I obtained the Certificate of ‘NLP Master’ from the founder of NLP, Dr. Richard Bandler and then I achieved my Coaching Master.

Out of a firm conviction that effective communication is one of the keys to improving one’s relationships in all of life’s aspects, I decided to delve deeper by specialising in Public Speaking and obtaining a Master’s Degree in Advanced Communication. I also further my learning with courses in Charisma and Leadership.

It was my keen interest in fashion since childhood that led me to add to my qualifications a certificate in Image Consultancy from Milan’s Academy of Luxury. In any case, fashion is a very powerful non-verbal communication tool, and I believed its potential was not been fully explored. I discovered that in the USA, Feng Shui is studied in relation to fashion, and I decided to obtain a certificate as a Fashion Feng Shui Facilitator™. This was a real eye-opener for me. My horizon expanded and I found confirmation that identifying one’s essence and one’s true life aspirations is a determining factor in achieving personal balance. This method is applied to communication, personal branding and marketing as well.

My interests naturally led me to complete my studies at the Style Coaching Institute® in the UK and become a Certified Style Coach™. I also became an Accredited Member of the International Association of Style Coaches™ and progressed to become a Master Style Coach™ Trainer. I am now proud to say that I am the only officially Licensed Training Provider for Style Coaching Institute® in Italy.

I believe that what I do is what I am, but what I am is not just the sum total of my skills: it is the complete and harmonious picture of my experiences, enhanced by the energy that connects them all, like the links of a chain.

“Ma soprattutto sono Ivana Gasto, una donna che non si stanca mai di imparare.”

But most of all I am Ivana Gasto, a woman who never tires of learning and passing on the best of my knowledge to others.

Bernie Delaney
Licensed Trainer - UK & Ireland
Bernie has been helping people to improve many aspects of their physical and emotional wellbeing for over 20 years. Her initial years were spent as a nurse, working in different countries around the world.

Bernie’s belief in a holistic approach to general wellbeing led to her study reflexology, and over the years she helped many clients to experience a better quality of life. Through her work, she became further intrigued by the mind/body link and the feedback she received served to energise her passion for holistic therapies further.

In her former career, Bernie also held the position of Manual Handling Advisor for the Health Service Executive in Ireland for six years, and in that time developed extensive experience in delivering and designing training workshops to staff at all levels, and providing mentoring and motivational assistance to course participants. Through this role, Bernie rediscovered her first love of teaching, and decided to further her expertise by embarking on a four year BA degree in Training and Education.

When Bernie discovered the Style Coach™ Diploma Course she instantly recognised the intrinsic value of the process and was fascinated with its light-hearted but highly effective holistic philosophies. In 2006, Bernie joined Tracey and Kate in Dublin, Ireland, where she trained to become Ireland’s leading Style Coach™. Since then, Bernie has gained a wealth of experience dealing with clients of all age groups and from every walk of life, and has delivered large workshops to audiences of thousands of people.

Bernie and fellow Style Coach™, Grainne Smith, together established xmakeover.ie, a six week makeover programme for charity, where a number of clients are ‘Style Coached’ and a high-profile competition is then held for the best ‘inside and out’ makeover. The many reveal shows are always a huge success, with audience of over 600 people on each occasion. All monies raised through xmakeover.ie are donated to charity with four shows hosted in different locations each year. xmakeover.ie continues to receive incredible media interest from newspapers and magazines, and Bernie has regular nationwide radio and television interviews / guest appearances.

Bernie has become a irreplaceable member of the Style Coaching™ team and facilitates our Style Coach™ and personal stylist courses in London twice a year. She loves interacting with her students, sharing her knowledge and her extensive experience!

Bernie has a natural ability to build rapport with people of all ages and from all walks of live, and is praised by her students for her engaging manner, contagious enthusiasm and passion, warm sense of humour, her empathetic nature and her down to earth approach. Bernie is passionate about sharing all of her experiences with Style Coaches™ in training, so that they too can experience the benefits and amazing rewards that Style Coaching™ can bring to peoples’ lives.

Ivana Gasto, representing SLB Coaching Academy, is the only Licensed Training Provider for the Style Coaching Institute® in Italy. Ivana exclusively hosts the official Style Coach™ Diploma Course in all Italian regions.

“Believe in your worth and your talent” – this is the philosophy of the SLB Coaching Academy, an innovative academy in its style and content, consisting of people who believe in you!

Ivana Gasto’s team consists of professional experts with various backgrounds in Training, Communication, Marketing, Coaching, Image Consulting and beauty. They guarantee a highly-specialised training which unites passion, creativity and professionality. The SLB Coaching Academy is supported by years of international courses, research and ongoing updating of their skills, together with a solid experience ‘on the job’. What was their passion is now their mission and they carry out their work every day with enthusiasm. In this same spirit, they transmit skills, competence and experience to you, tomorrow’s professionals.

A little bit about Ivana:

At first I worked in Marketing and Communication, and a managerial career followed at Ital Design, Giugiaro Design, and Francorosso International. I have also worked as account manager at J. Walter Thompson, the famous multinational advertising agency, and I managed Marketing and Communication projects for the European Community.

My career in a nutshell has always been about getting around and meeting people. I have written magazine articles and became a publicity journalist, and it was during this phase that I started to work on myself. I entered new fields of learning, and studied Effective Communication, Human Resources and Neuro-Linguistic Programming. Personal Development became my world! I obtained the Certificate of ‘NLP Master’ from the founder of NLP, Dr. Richard Bandler and then I achieved my Coaching Master.

Out of a firm conviction that effective communication is one of the keys to improving one’s relationships in all of life’s aspects, I decided to delve deeper by specialising in Public Speaking and obtaining a Master’s Degree in Advanced Communication. I also further my learning with courses in Charisma and Leadership.

It was my keen interest in fashion since childhood that led me to add to my qualifications a certificate in Image Consultancy from Milan’s Academy of Luxury. In any case, fashion is a very powerful non-verbal communication tool, and I believed its potential was not been fully explored. I discovered that in the USA, Feng Shui is studied in relation to fashion, and I decided to obtain a certificate as a Fashion Feng Shui Facilitator™. This was a real eye-opener for me. My horizon expanded and I found confirmation that identifying one’s essence and one’s true life aspirations is a determining factor in achieving personal balance. This method is applied to communication, personal branding and marketing as well.

My interests naturally led me to complete my studies at the Style Coaching Institute® in the UK and become a Certified Style Coach™. I also became an Accredited Member of the International Association of Style Coaches™ and progressed to become a Master Style Coach™ Trainer. I am now proud to say that I am the only officially Licensed Training Provider for Style Coaching Institute® in Italy.

I believe that what I do is what I am, but what I am is not just the sum total of my skills: it is the complete and harmonious picture of my experiences, enhanced by the energy that connects them all, like the links of a chain.

“Ma soprattutto sono Ivana Gasto, una donna che non si stanca mai di imparare.”

But most of all I am Ivana Gasto, a woman who never tires of learning and passing on the best of my knowledge to others.

Bernie has been helping people to improve many aspects of their physical and emotional wellbeing for over 20 years. Her initial years were spent as a nurse, working in different countries around the world.

Bernie’s belief in a holistic approach to general wellbeing led to her study reflexology, and over the years she helped many clients to experience a better quality of life. Through her work, she became further intrigued by the mind/body link and the feedback she received served to energise her passion for holistic therapies further.

In her former career, Bernie also held the position of Manual Handling Advisor for the Health Service Executive in Ireland for six years, and in that time developed extensive experience in delivering and designing training workshops to staff at all levels, and providing mentoring and motivational assistance to course participants. Through this role, Bernie rediscovered her first love of teaching, and decided to further her expertise by embarking on a four year BA degree in Training and Education.

When Bernie discovered the Style Coach™ Diploma Course she instantly recognised the intrinsic value of the process and was fascinated with its light-hearted but highly effective holistic philosophies. In 2006, Bernie joined Tracey and Kate in Dublin, Ireland, where she trained to become Ireland’s leading Style Coach™. Since then, Bernie has gained a wealth of experience dealing with clients of all age groups and from every walk of life, and has delivered large workshops to audiences of thousands of people.

Bernie and fellow Style Coach™, Grainne Smith, together established xmakeover.ie, a six week makeover programme for charity, where a number of clients are ‘Style Coached’ and a high-profile competition is then held for the best ‘inside and out’ makeover. The many reveal shows are always a huge success, with audience of over 600 people on each occasion. All monies raised through xmakeover.ie are donated to charity with four shows hosted in different locations each year. xmakeover.ie continues to receive incredible media interest from newspapers and magazines, and Bernie has regular nationwide radio and television interviews / guest appearances.

Bernie has become a irreplaceable member of the Style Coaching™ team and facilitates our Style Coach™ and personal stylist courses in London twice a year. She loves interacting with her students, sharing her knowledge and her extensive experience!

Bernie has a natural ability to build rapport with people of all ages and from all walks of live, and is praised by her students for her engaging manner, contagious enthusiasm and passion, warm sense of humour, her empathetic nature and her down to earth approach. Bernie is passionate about sharing all of her experiences with Style Coaches™ in training, so that they too can experience the benefits and amazing rewards that Style Coaching™ can bring to peoples’ lives.

  1. Quotes From Our Students & Graduates

    “I have no words to describe the importance that the Style Coach™ Diploma Course has had in my life. Despite all the challenges of language, I was able to successfully complete the program thanks to the accessible contents & format of the eLearning Platform. The coaching elements combined with style components make this training completely unique & different from other image consultant courses. I liked having the videos explaining how to dress for each body type & the business management training was excellent. Tracey & Kate: thank you for everything & keep up the great work!”
    Maria Uini Miguel
  1. Quotes From Our Students & Graduates

    “I was the first certified Style Coach™ in the Arabian Gulf & now own my own company. I supervise on photoshoots, provide style workshops, give talks on body language, provide special services for brands, manage catwalk & models preparation, give regular TV appearances, choose outfits for VIP & celebrity clients, and offer bridal styling consultations. Since the Style Coaching™ course, I have also become more comfortable with myself & have gained new freedom. People have started to know who I am as a Style Coach™ & I have everything needed for a successful career.”
    Shaikha Jumaa
  1. Quotes From Our Students & Graduates

    “Doing this course has been life changing. It was the best decision I ever made. After graduating 7 years ago, I started Styled By Susie & have gone from strength to strength. I now have a Facebook community of 16,000 ladies & an Instagram following of 31,000. I have won numerous awards for my work as a stylist, and my diary is now fully booked with personal shopping dates for the next 12 months. Thanks for giving me such an amazing education!”
    Susie Hasler
  1. Quotes From Our Students & Graduates

    “What attracted me to the Style Coaching Institute® was the strong emphasis placed on the mind/body connection. Since we shared the same values, I enrolled & have never looked back. Prior to my graduation, I was training a handful of companies & school, but my business literally shot through the roof after I received my Style Coach™ certification. That year was a breakthrough year for me, as enquiries for my services more than quadrupled. Companies & individuals began to sit up and take note of my services, and in less than 4 months I had recouped my investment in my training and went on to win numerous awards in Asia.”
    Lionel Lim
Speak to Our Learning Advisors

We have been trusted by more than 1800 men and women, who are now some of the leading personal stylists around the world, as well as image consultants, personal shoppers and Style Coaches™. Talk to us or email us to find out more about how we can help you move powerfully and purposefully in the direction of your goals and take your career to the next level.

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